Public opinion on using this sound as a ringtone is sharply divided:

Critics often view the trend with disappointment, citing it as an example of "egirl" culture or internet humor that doesn't translate well to public spaces. Performance as a Ringtone

The "Uwu" voice is characterized by a "nuzzling" or soft tone, intended to evoke the UwU emoticon —which represents a cute face with closed eyes and a cat-like mouth.